VISION
The protection and conservation of wild lion populations in Namibia, in cooperation with the Ministry of Environment and Tourism as well as other non-governmental organisations, to ensure the long-term survival of the species.

MISSION
To ensure the long-term survival of the African lion (Panthera leo).

AIM
To contribute to the conservation and sustainable management of Namibia's valuable lion population through environmental education and awareness programmes, research and monitoring projects and human-predator conflict resolution.

FOCUS GROUPS
Educational facilities ie: schools in the Kunene Region and adult education in the form of training of environmental educators, game guards and farmers.